Posts Tagged ‘search engine optimisation’

SEO Toolkit for websites

Wednesday, January 19th, 2011

GENERAL RESOURCES
 Google’s SEO Starter Guide
google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf
Google Webmaster Tools
google.com/webmasters/tools
 
BOOKS  
The beginner’s guide to online marketing ebook
http://www.netregistry.com.au/files/documents/ebooks/beginners-guide/beginners-guide-online-marketing.pdf
 Sitepoint’s The SEO Business Guide
sitepoint.com/kits/seo1

SERVICES  
Google Insights for search ($197 all other resources are free)
google.com/insights/search/#  
Google Trends 
google.com/trends  
Google Places
Google.com/places
 
KEYWORD TOOLS 
Google External Keywords Tool
 https://adwords.google.com
Keywords Tool
 freekeywords.wordtracker.com/
 Website Grader
websitegrader.com/
Like
Unlike

Tags: , , ,
Posted in 9.promote your website | Comments Off

Google Search Engine Updates – Important for Small Busines Websites

Tuesday, November 30th, 2010

There has been several updates to the google search engine lately and its important to know how this will effect your small business website.
Users can now preview a website before they click on it, so its important to have an appealing website.  Beware if your website is in flash a preview of the website is not [...]

Tags: , ,
Posted in 9.promote your website | Comments Off

Preparing for a Search Engine Optimisation Campaign (SEO)

Monday, June 14th, 2010

Before you invest in SEO do some research and work out the following about your business:
1. Identify the major industry categories or names of products & services you target through your website. e.g.
List in order of priority and provide a % allocation (include brands if you are a reseller) e.g. office furniture – 40%, Executive office furniture [...]

Tags: ,
Posted in 9.promote your website | Comments Off

SEO F.A.Q’s

Saturday, June 12th, 2010

Why is Google important when talking about search results?
Google has a 94.93% market share in Australia by the most recent report http://gs.statcounter.com/#search_engine-AU-monthly-200910-200912-bar. For this reason it is understood that the majority of consumers and potential clients will be using Google as their first contact point to find information or businesses they require.
When can I expect to be on [...]

Tags: , , ,
Posted in 9.promote your website | Comments Off

Understanding SEO

Wednesday, June 9th, 2010

Search engine optimisation (SEO) is the process of improving the volume or quality of traffic to a web site or a web page from search engines. The theory is that the earlier (or higher) a site appears in the search results list (based on popular keyword searches), the more visitors it will receive from the [...]

Tags: , ,
Posted in 9.promote your website | Comments Off

Making the most of Search Engine Optimisation for your website

Friday, April 23rd, 2010

Is Search Engine Optimisation (SEO) worthwhile for my online business?
“The managing director of SEO company Hot Goanna, Andrew Coates, says basic SEO recommendations can be implemented relatively easily. But ensuring your entire site is search engine friendly requires an expert eye.” (DIY Website or Outsource – NETT magazine March 2010).
The success of optimising your website [...]

Tags: , ,
Posted in 9.promote your website | Comments Off