website design & development - search engine optimisation

Why is Google important when talking about search results?
Google has a 94.93% market share in Australia by the most recent report http://gs.statcounter.com/#search_engine-AU-monthly-200910-200912-bar. For this reason it is understood that the majority of consumers and potential clients will be using Google as their first contact point to find information or businesses they require.
When can I expect to be on [...]