When designing a small business website the first step is to workout out what you want to achieve with your website. The task of creating purpose helps give you direction of where you want to go, and what you want to achieve. By clearly identifying the purpose and some goals for your website.
To increase your chances of success through creating a website that really adds benefit to your business and its visitors, clearly define the goal/s of your website from the beginning.
Define your focus on the main function and build a website around delivering real benefit to your visitors. Clearly outlined goals will help keep priorities in perspective as you manage the process of bringing your business online. This process requires balance between website goals, business needs, audience needs, as well as the resources you have available to build a successful and effective website.
Identify the level of commitment you have to your website, as well as the time and money you have to invest. It’s also a good idea to keep in mind the longer term goals of your website and how these align with your business. It’s important to design your website with some idea of future growth so it can expand and grow with your business.
Sample website goals include:
- Improving your business operations (reducing admin costs)
- Resolving problems
- Building a network or fan based
- Building customer base
- Pursuing opportunities
- Helping customers
- Providing fast access to information and services
- Collecting information about customers or visitors
- Collecting feedback
- Obtaining bookings or orders
- Generating sales
- Attracting customers and or sales leads
- Providing customers ways to contact the business
- Secure login facility for clients
- Access point for staff away from the office
- Display credentials to prospects
- Improve public image
- Showcase work to clients
- Develop a sense of pride in the business and website
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