Before you create your website it is important to get the marketing basics right. This will help you create a better website that meets the needs of your customers and increases your sales. You dont just want a website that looks great without doing a great job of attracting customers.
1. What products are you selling?
Become intimate with the products and services your company offers. How easy is it for someone else to understand what your business does? What you are offering people should not be mysterious. Can you explain your business offerings to someone else within a minute?
2. Why will your customers buy from you?
Why would your customers choose you over your competitor? What can you offer that they dont?
3. Who are the customers that will most likely buy from you?
Know who your ideal customer is, and target your services or products to them. You may need to divide your target customers into categories. This will allow you to use different strategies for different groups of your target market.
4. When will customers buy from you?
What is the most popular time for customers to purchase from you? Is it during holidays, during lunch hour or after work? Use your website statistics to work out the most popular times people visit your site.
Like