Before you invest in SEO do some research and work out the following about your business:
1. Identify the major industry categories or names of products & services you target through your website. e.g.
List in order of priority and provide a % allocation (include brands if you are a reseller) e.g. office furniture – 40%, Executive office furniture – 30%, Café furniture – 20%, School furniture – 10%
2. Know what locations would you like your business to come from. e.g.
- Locally % – Nationally %
- Internationally % if so what country:
3. List the keywords you think would be most valuable to your business.
4. List several direct competitor websites that can be used for benchmarking purposes against your website.
5. Identify any types of enquiries that you currently receive that you cannot service.
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